The Shift Necklace in MATTE SLATE

The Shift is the first of its kind so we can appreciate the initial confusion. We were inspired by a proven straw breathing technique to silently calm the mind but wanted to design something more practical and worn as a commitment to breathing better. We use medical grade 316 stainless steel with precious metal colors baked though so it can be used safely everyday. We also tested and patented the tube length and diameter in order to create ideal exhalations that physiologically trigger calm. You could absolutely use a straw but we found that random sizing can be ineffective and flatten in your pocket.

• Wearing The Shift as a necklace is a commitment to breathing better as a daily habit which makes you feel better whenever you need a breather.

The Shift is intentionally manufactured using a high quality stainless steel, which makes it extremely durable for everyday use. The precious metal colors are baked through the piece so you never have to worry about tarnishing or rusting when exposed to water. Wash with soap and water and use a cotton swab to dry out. 

We totally understand if you're skeptical about how or why this works because it seems too simple. Our tool has been designed, tested, and patented by a psychotherapist who used proven data about how breathing effects your mind.

Think of your inhalations as the gas pedal and your exhalations as the brakes. Stress triggers short inhales which launches you into ‘fight or flight’ mode. With 50,000 thoughts and 150 phone notifications everyday, we enter this state of mind too often which makes us feel tired and tense. Extending your exhales immediately reverses this state within two minutes by lowering cortisol (stress hormone), blood pressure, and heart rate.

• We used this proven science to engineer a tool that allows you to access these longer exhales more often which makes you breathe better as a habit.

Why is the Shift so expensive? That’s a fair question. The price of the product is based on a few different variables.

The first is that we use a high quality grade of 316 stainless steel that bakes the precious metal colors all the way through the piece through a proprietary process. This is important because the color in most jewelry wears down, or the plating chips or cracks. That won’t happen with the Shift. Our breathing tool is durable, elegant, and functional, designed and tested to help you breathe better for years to come.

Next, we use recycled metals, which increases costs. But as we help our audience breathe better, we also want to help our planet, and most especially our forests, breathe better too. So we continue to refine and streamline our methods with the utmost respect for the planet.

We want our customers to feel a long term connection with the necklace. And honestly, you get what you pay for. This isn’t a trend or a fad for us. It’s not something we imagine our customers wearing occasionally.

• The Shift is an investment into breathing better, into reaching your potential, into a more vibrant life and a better you. 

We honestly didn't design the tool with the intention of helping people quit smoking, but have been surprised by how many customers have successfully used it to quit.
 

They tell us they’ve learned that their "smoking break" is really more like a "breathing break." Our breathing tool has provided them with an excuse to go outside, hold something physical to satisfy that part of the habit, and take pause during their day and busy schedules while breathing. Simply put, the Shift checks nearly all of the boxes that accompany the smoking habit, without the negative side effects.
 

• There’s some science to back this up too: longer exhales send signals to your nervous system to calm down, regardless of whether you’re using a cigarette or our breathing tool. The Shift helps our audience achieve longer exhales and a greater sense of calm naturally, in turn shifting the habit from smoking to naturally breathing better.